The aim of this initiative is to raise awareness of the problems associated with fast fashion and ultra-fast fashion, industries that have been responsible for global environmental disasters for almost two decades. Through concrete data on textile waste and carbon emissions, Less Junk aims to show the consequences that these productions have on the health of the planet and, consequently, on that of people.

With awareness-raising content, the project aims to educate the public about more conscious consumption: buying only what is really necessary and favouring recyclable clothing or clothing made from recycled materials. At the same time, through anecdotes and curiosities, it promotes knowledge of the history of fashion and design, to inspire in everyone a sense of personal and lasting taste, far from the logic of impulsive buying.

The fashion industry has been ailing for a long time, and Less Junk wants to help cure it with all the means at its disposal, to make our wardrobes and our world cleaner as quickly as possible, so that future generations can enjoy the same privileges and not suffer from the often unconscious mistakes of those who came before them.