OUR MISSION
The stark objective of this initiative is to boycott the entire world of fast-fashion and ultra-fast-fashion, which has been responsible for catastrophic environmental disasters everywhere in the world for almost two decades now.
It wants to do this by bringing data on the waste and carbon emissions that these companies emit to its entire community, but not only.
Through outreach content, he wants to educate his audience to only buy clothes if they are really necessary and only recyclable or recycled clothing. In addition, with anecdotes and trivia, he wants to teach the basics of fashion history and design in order to inspire in each member of his community a sense of taste and style of their own, prompting them to more purposefully buy only the clothes they really need and nothing more.
The fashion industry has fallen ill and Less Junk wants to cure it with all the means at its disposal for cleaner wardrobes in the shortest possible time.
It wants to do this by bringing data on the waste and carbon emissions that these companies emit to its entire community, but not only.
Through outreach content, he wants to educate his audience to only buy clothes if they are really necessary and only recyclable or recycled clothing. In addition, with anecdotes and trivia, he wants to teach the basics of fashion history and design in order to inspire in each member of his community a sense of taste and style of their own, prompting them to more purposefully buy only the clothes they really need and nothing more.
The fashion industry has fallen ill and Less Junk wants to cure it with all the means at its disposal for cleaner wardrobes in the shortest possible time.